Hellen Spanjer
Vice President Innovation & Strategy at Advantice Health
Based in Maplewood, United States
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Seniority
Vp
Department
General Business & Management
Location
Maplewood
Industry
Retail Health and Personal Care Products
Company size
40
Contact information
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h•••••••@advanticehealth.com
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Background
About Hellen Spanjer
Insight-led disruptive Innovation, Marketing & Strategy Leader with an exemplary track record of delivering powerful top & bottom-line growth in CPG, health & wellness, OTC, and natural food categories- Rare agile leader with proven success in Fortune 50, mid-cap, private equity, and entrepreneurial start-ups; Scope of demonstrated strengths range from building innovation pipelines with scrappy budgets to global and domestic innovation leadership roles including leading 30-person R&D Team- Award-winning innovator known for radical collaboration, building, and leading high-performance cross-functional teams, energy dedicated to developing talent, thinking and acting like an owner, and commitment to lifelong learning. Specialties: Creating Growth Vision, identifying white space, implementing winning strategies for where to play / right to win Consumer Insights & Data Mining | Leveraging Gen AI to augment the innovation process | Leading High Yield Cross-Functional Ideation | Creative & Disciplined approach to innovation Process from ideation | business case | meaningfully differentiated concept creation | market sizing | 3-year P&L financial scenario modeling | stage gate | product development | through to flawless execution Building relationships with development partners, including formulation partners, co-mans, and design house Brand building | Marketing | Advertising & Marketing Mix Optimization | Digital and Social Media Marketing |Search (SEO / SEM) Building and leading high-performance cross-functional teams, Talent development Extensive P&L Management experience Resourceful, can-do, radically collaborative, entrepreneurial mindset; think and act like an owner Deep and broad category knowledge in- Consumer Healthcare / OTCs (skincare, infant care, first aid, foot care, nailcare feminine care, Cough cold, antacid), categories - Food (plant-based protein alternatives, natural spreads & jellies, natural pasta & sauces, cereal, bars, bread, better-for-you snacks, breath fresheners, chewing gum / oral hygiene) & Beverage (Herbal Tea & coffee)
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