Hemal Vadera

Background

About Hemal Vadera

Marketing professional with 23+ years of experience building and growing leading brands across consumer durables, building materials, automobiles, and banking. Expertise in ROI-focused strategies that sustain established brands while helping them evolve, stay relevant, and grow in dynamic markets. Skilled in integrated marketing communication (ATL, BTL, Digital), leveraging consumer insights, research, and cultural understanding to deepen brand connect. Experienced in digital transformation through MarTech, CRM, and analytics to drive sales and marketing effectiveness. Known for enabling teams, nurturing partnerships, and delivering consistent, customer-centric business impact.Throughout my career, I’ve delivered substantial brand impact by working closely with management, board and investors to design and execute transformative growth initiativesCurrently leading marketing transformation at Varmora Granito, integrating creativity and strategy to enhance growth, market share, and profitability. Previously served 10 years at Bajaj Electricals as Vice President & Head of Brands, directing strategies that established Bajaj, Morphy Richards, and Nirlep as category leaders through effective, business-aligned solutions.My career began at Crossway Advertising and took shape at R K SWAMY BBDO as Principal Consultant—a defining experience that sparked my passion for crafting powerful brand narratives through creative storytelling.Key Skills and Competencies:Marketing Strategy & Brand Management Integrated Marketing Communications (ATL, BTL, PR, Experiential, Trade/ Channel Marketing) Analytics & Data-Driven Insight Generation Digital Strategy & Communication Performance & E-commerce Market Research & Consumer Insights • Product Launch Media Planning Corporate Communications & Public RelationsIndustry Voice India Influencer Governing Council: Currently serving as a ‘Board Advisor’ of India Influencer Governing Council Indian Society of Advertisers (ISA)- I was an active ISA member and part of the core media committee. Media Research Users Council: Former Board member of MRUC India, keeping me wired into media and marketing trends.