Henk Haaima

Background

About Henk Haaima

SUMMARY Experienced Creative Director & Digital Designer with a demonstrated history of working in the internet industry: platforms, products, services, and design systems. Skilled in User Experience Design (UX), User Interface Design (UI), User Research, Brand Positioning, Brand Identities, Coding (html/css), Concept Development, and Design Management. Graduated (MSc) from European Institute of Brand Management (EURIB), Düsseldorf Art Academy (MA), and ArtEZ School of Fine Arts (BA). MY SWEET SPOT Form, brand, and craftsmanship are underexposed in the domain of UX. I focus on the aesthetic qualities of customer experiences. By focusing on form, the digital applications we use in our daily lives become more user-friendly, have more character, and are long-lasting."The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed products can be beautiful." Dieter Rams ROLES AND RESPONSIBILITIES - Build, grow, educate, and manage UX teams - Develop creative vision and direction, both in projects and at company or team level - Provide tools, methods, and frameworks to enable the implementation of creative vision and to monitor progress - Design collaboration between departments, vendors and teams - New business development - Thought leadership (juries, boards, universities, publications, on stage)- And the other at least (!) 50% of my work: hands-on UX design CONTEXT Large more complex organizations in which stakeholder management plays a role CLIENTS AirFrance/KLM, Transavia, Etihad Airways, China Southern Airlines, Rotterdam University of Applied Sciences, Bibliotheken Nederland, LeasePlan, Stichting Pensioen Register, Lanxess, AG Insurance, SuitSupply, Thuisbezorgd / Just Eat TakeAway, KPN, ANWB, Government of the Netherlands, Port of Amsterdam CONTACT +31 6 21625305 info @ henkhaaima.com PERSONAL Besides visual arts, tech, and philosophy I love the worlds of fashion and architecture. Fashion because of the exclusive focus on beauty and style, and architecture because of the bold ideological statements.