Henning Hoffmann

Background

About Henning Hoffmann

I am commercial minded with strong communication skills and core expertise in Danish FMCG industry. Analytical skills are one of my key assets which provide me with strong capabilities for finding business opportunities and problem-solving. A second asset is my ability to manage/build business relationship across an organisation both internally and at clients. From managing several business relationships over the years, I have built strong negotiation skills and a creative mindset to create a Win/Win. My foundation is created thru more than 15 years working with all aspects of commercial business including Key Account Management, Product Management, and Trade Management. During recent years, I have worked with and/or been accountable for most of the major FMCG companies operating in Denmark which gives me a broad knowledge of what works. To mention a few of my responsibilities and task; • Several years of experience with all aspects of Key Account Management as KAM at Nielsen. I have work with several national/international FMCG manufactures/retailers across the Danish market, sort as Ferrero, Reckitt Benckiser, CO-RO A/S, Pernod, Dansk Supermarked and more • 2 years’ working with a major Danish retailer supporting category growth by turning insights into recommended actions for Fresh food, Grocery, and Household/Personal Care. The support has mainly been to Purchase Department but also Market Intelligence, Commercial Support, and banner management • 2½ years with focus on business optimization supporting FMCG manufactures with insights on how to optimize price, promotion, media, and assortment. Completed more than 35 successful project where business opportunities were identified and shared with Retailers/ Executive Board. • 5 years as people manager. I believe in creating motivated and competitive teams thru an open involvement and coaching which will ensure both growth for the team and show the full potential of everyone