Henrik Andersson

Background

About Henrik Andersson

Henrik Andersson is the founder and CEO of InstoreScreen. Henrik emerged early on as an expert in the ‘design of digital signage field’ in Sweden. Today, he is a distinguished designer and manufacturer of ‘the most durable custom-built digital display solutions’ in Europe, and is currently emerging in the U.S. market. Henrik’s understanding of the retail channel, and how brands operate within it, is remarkable. He understands how important it is for companies with exclusive brands, to integrate the product identity into the overall solution. This allows companies to capitalize on their previous marketing investments. Additionally, Henrik is never hindered by the technical aspect of a solution; he is able to focus on the creative side first, and only when the product is designed, does he solve the technical side of the equation. Because of his ability to begin with the creative side of the solution, Henrik is superior at creating digital signage space in surprising places. Henrik works with you to find your solution, best fitted for your company, your product and your unique situation. Henrik and InstoreScreen have their own manufacturing plants, with focus on high quality, durable, commercial grade solutions, made only from quality components. Prices are fair. They stand behind their products with solid customer care and are dedicated to long-term business relationships. Clients include; Coca-Cola, Heineken, Carlsberg, Swedish Match, Unilever, PlayStation, Bosch, Johnnie Walker, Absolut, Campbell's, EA Games, Sony Ericsson, BMW, LEGO, Mattel, BRIO, Honda, Toys r Us, Microsoft, Apple, Nintendo, Phillip Morris, British American Tobacco, JTI, IKEA Henrik works to establish industry standards and promotes professionalism within the field. He is a member of the Digital Signage Federation; comprised of digital signage professionals dedicated to the advancement of the digital signage industry. Henrik is a strong business alliance and a true visionary.