Henrique Lins

Background

About Henrique Lins

Senior executive with over 30 years of experience in the B2B market in Brazil and abroad, working in large national and multinational companies with experience in commercial management and new business development. Specialist in leading high-performance teams, developing commercial strategies, defining volume, product mix, and pricing, launching new products, negotiating and monitoring contracts, managing and serving strategic clients, with international experience in various global markets such as the US, France, Germany, India, Australia, Argentina, and Mexico. Results-oriented, with a proven track record of increasing revenue, margins, and market share, with a focus on sustainable growth. • Leadership of Commercial and Business Development Teams; • Growth and Expansion Strategies for the Domestic and International Markets; • Development and Launch of New Products; • Management of Strategic Client Portfolio and Large Corporate Accounts; • Negotiation of Contracts, Prices, and Complex Commercial Conditions; • Profitability Analysis, Financial Projections, and Budgets (Budget/Forecast); • Identification and Prospecting of Business Opportunities in Global Markets; • Management of Strategic Partnerships and Commercial Alliances; • Effective communication and relationship with Internal and External Stakeholders. • Institutional Representation as Vice President of ABIFA (Brazilian Foundry Industry Association) and Member of the AMCHAN Commercial Committee.