Hernando Marin

Background

About Hernando Marin

Hands-on, Senior Creative Director/Designer with proven excellence in developing integrated marketing solutions. Applies 20 years of visual concept development and brand shepherding across print, web and large format. Collaborative and insightful leader, able to mentor and motivate cross-functional teams to perform above expectations. Thrives in an energetic, challenging and enriching environment. Recognized for: • Producing creative communications, from concept to completion, that are on target and get results. • Pitching and winning new business, as well as developing trusted, strategic client relationships. • Managing and mentoring up to 10 people; with experience hiring, goal setting and giving performance evaluations. • Creating and managing brand identities, both globally and locally, across multiple mediums and markets. • Developing customer-focused communications, including websites (art direction), corporate identity, sales collateral, trade shows, direct mail, signage, presentations and POS. • Approaching every challenge and opportunity with integrity, respect, ingenuity, open-mindedness and determination.