Hesca Joubert

Background

About Hesca Joubert

I am a digital marketing and communications professional with over 15 years of experience leading, pioneering, and optimising social media and digital content strategies. A hallmark of my career is my ability to autonomously craft and elevate roles, identifying opportunities to strengthen communication impact while managing complex, multi-stakeholder projects. Starting my career in publishing, I transitioned into professional services and B2B marketing, working in global teams to strategise, create, and execute complex digital marketing and communications programmes across omnichannel platforms. My expertise spans content strategy, SEO, UX, and brand storytelling—helping organisations establish a compelling online presence, amplify their impact, and engage audiences in meaningful ways. In my current role as Social Media and Web Content Manager for Power Africa—a U.S. government-led initiative working to double access to electricity in sub-Saharan Africa—I lead digital communications strategy, oversee content ideation and execution, and collaborate with 12 U.S. government agencies, over 200 development and private sector partners, and a vast network of contractors. Managing this complexity requires exceptional multitasking, project management, and relationship-building skills. Beyond content creation, I excel at streamlining processes, developing workflows, and establishing best practices that enhance communication efficiency. I have contributed to reputational risk management, orchestrated award-winning exhibitions at major events, and led complex content collection trips across sub-Saharan Africa—all while building digital brand presences that set industry benchmarks. I am deeply committed to continuous learning—experimenting, refining, and adapting strategies to stay ahead in an evolving digital landscape. I thrive in dynamic environments that demand creativity, collaboration, and communication innovation. This is what I live, breathe, and love to do—every day. CORE SKILLS & EXPERTISE Autonomous Role Development & Leadership Strategic Digital Communications Relationship Building Social Media Management Travel & Logistics for Content Collection End-to-End Content Strategy & Production Website & Digital Experience Management Communications Project, Budget & Resource Management Multimedia & Visual Storytelling Energy, International Development & Government Communications Analytics & Performance Optimisation Event & Exhibition Leadership Stakeholder Engagement & Management Reputation Management Building Brand Equity