Hibah Abid

Background

About Hibah Abid

Hi! I’m Hibah, a fourth-year Honours Marketing Management (BComm) student at Toronto Metropolitan University with a passion for creative strategy, social media, and design. On campus, I serve as the VP of Marketing for two student-led organizations: TEDxTMU and the Metropolitan Data Science Association (MDSA). These roles allow me to combine my marketing skills with my passion for leadership and community, so I can give back to the TMU student body by amplifying student voices and creating engaging, purposeful campaigns. Outside of my roles, I do freelance graphic design, specializing in custom invitations and branding assets. I’m also deeply interested in research and analytics, and love using data to refine content strategy and improve performance. When I’m not working on a marketing project, you’ll probably find me reading, exploring a new coffee shop, or learning something random just for fun (currently: interior decor and niche documentaries). I’m always open to connecting with fellow creatives, marketers, or anyone passionate about impactful digital work, so feel free to reach out!