Hillary Fields

Background

About Hillary Fields

With over 15 years in retail automotive and a proven track record across both single rooftops and multi-store groups, I specialize in building BDC operations from the ground up — and turning them into high-performing, lead-converting teams. Currently, I serve as the Business Development Director for a 9-rooftop dealer group, overseeing BDC strategy, CRM process development, and lead management across multiple brands and markets. I’ve also directed BDC operations for a 5-store group and a 3-brand single-rooftop autoplex, giving me a deep understanding of how to tailor strategy based on store structure, team size, and local market conditions. In addition to my in-store leadership, I spent 5 years as a BDC Consultant with firms like Owner Connect and Cochran & Associates — partnering with dealerships nationwide to build BDC departments from scratch, restructure underperforming teams, and train staff at every level. What sets me apart is my ability to deliver not just structure, but ongoing success. I’ve created full BDC playbooks, training workbooks, lead-source specific cadences, scripting guides, and objection-handling strategies designed for real-world dealership execution. I also develop performance scoreboards, CRM workflows, and pay plans that reinforce accountability and long-term results. I specialize in training and continuous development — ensuring your team doesn’t just get a process, but understands how to work it, evolve it, and succeed with it. I’m selectively available for consulting, training projects, and fractional BDC leadership — whether you’re looking to launch a new department or take your current one to the next level.