Hillol Paul

Background

About Hillol Paul

With over 5 years of experience in digital marketing, I specialize in SEO strategy, Google Ads, performance marketing, and content-led growth. My background spans B2B SaaS, eCommerce, and affiliate marketing, where I’ve consistently delivered measurable business outcomes through data-driven campaigns. Currently contributing to Maker’s Row, a leading B2B marketplace for manufacturers, I’ve led initiatives that significantly improved organic visibility and user experience through advanced technical SEO, schema implementation, and site performance optimization. I’ve also played a key role in backlink acquisition and on-page content strategies to increase domain authority and engagement. Previously at Borgos Technologies, I developed and executed performance marketing campaigns that resulted in increased demo signups, reduced CAC, and improved ROAS. I bring hands-on expertise in Google Ads, GA4, Search Console, Hotjar, and A/B testing tools to refine funnels and boost conversion rates. Whether scaling content programs or optimizing paid search campaigns, I thrive at the intersection of creativity, analytics, and user behavior. Let’s connect if you’re looking for someone who can blend strategy with execution across SEO and paid media to accelerate growth.