Himanshu Parekh

Background

About Himanshu Parekh

I am an experienced e-commerce professional with over 10 years of expertise in managing Amazon B2B operations, product strategy, and digital growth. Currently working with Nayasa, a leading home & kitchenware brand, I handle a portfolio of 900+ ASINs and lead end-to-end execution across pricing, stock planning, product visibility, and marketing performance. My core strengths lie in combining strategy with daily execution. I manage catalog accuracy, stock availability through Direct Fulfillment (DF) and Fulfillment Center (FC) planning, and maintain healthy fill rates with accurate PO tracking. I also work closely on RIS planning, and ensure the PO-to-invoice flow is smooth. A key part of my role includes monitoring competitor movement, suggesting pricing actions, and launching deals, coupons, and AMS campaigns to drive conversions. I have successfully handled key events like Amazon Jupiter Diwali sales, ensuring maximum ASIN availability, revenue growth, and new product rollouts. I actively contribute to New Product Development (NPD) by supporting listing strategy, launch planning, and execution. On the marketing side, I work on AMS campaigns, product promotions, and aligning digital efforts with business goals. Currently, I am pursuing the prestigious Digital Marketing – Business Models, Processes, and Technologies course from IIM Ahmedabad, further strengthening my knowledge of digital platforms, consumer behavior, and marketing strategy. I am also learning website development, WhatsApp automation, Power BI, and VBA to enhance digital and analytical capabilities. I’m passionate about driving results, building strong processes, and continuously learning to stay ahead in the fast-paced digital commerce space. Let’s connect if you’re in the e-commerce, retail, or digital marketing space — I’d love to exchange ideas and opportunities!