Hiroshi Jinno

Background

About Hiroshi Jinno

Commercial and Sales Operations professional with 30+ years of experience in FMCG sales, trade marketing, business development, and commercial planning in Japan. Throughout my career, I have focused on driving sustainable business growth by improving commercial execution, strengthening cross-functional alignment, and building scalable business processes. My experience includes Go-to-Market strategy, Route-to-Market development, sales planning, pricing negotiation, commercial governance, and organizational coordination. At Mars Japan, I led the development of emerging channels and scaled the Amazon Japan business from ¥600M to ¥1.6B by establishing a direct business model and driving collaboration across Sales, Marketing, Supply Chain, Finance, and Legal functions. In sales leadership and trade marketing roles, I contributed to category growth, pricing strategy, retail negotiations, and organizational capability development while managing complex regional and national retail accounts. Currently at TOKIWA Corporation, I support business transformation initiatives by improving sales planning processes, strengthening commercial governance, standardizing reporting structures, and promoting cross-functional collaboration to support sustainable organizational growth. I am passionate about building organizations that can consistently execute strategy, improve operational visibility, and adapt to changing market environments.