Hlib Petrov

Background

About Hlib Petrov

A storyteller at heart, I am a brand and communications leader with over 15 years of expertise, including running my own agency and holding in-house roles. I have launched over 100 successful brands and campaigns and have picked up 20+ international branding awards, including the D & AD Yellow Pencil. I am currently the Head of Communications at Reface, a multiproduct company that creates AI-native mobile apps reimagining everyday life. Additionally, I help bridge the gap between AI and people at 044.ai, fostering accessibility and understanding of AI technologies. Previously, I ran my own creative agency, Madcats, for 7 years. Working with clients such as Opal Cameras, Oschadbank, SkyUp, Yakaboo, Fiorelli, Runa, Planeta Kino, Modern Expo, Izibank, Luxoptica, and many others, we secured over 20 international branding awards—including the D & AD Yellow Pencil, Dieline Awards, 5× Red Dot Design Awards, European Design Award, and Epica. I am passionate about finding and telling amazing stories that showcase the value and vision of the brands I work with, helping them build genuine connections with their audiences. Key Areas of Expertise- Brand & Marketing Strategy - Communication Strategy - Strategic Planning - Brand Identity - Creative Leadership & Team Management - Digital Marketing - Market Research & Audience Insights - Advertising (all mediums) & PR - Social Media - Internal Communications