Holger J. Schmidt
Professor Für Marketing at University Of Applied Sciences Koblenz
Based in Coblenz, Germany
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Staff
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Location
Coblenz
Industry
Higher Education
Company size
700
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h•••••••@hs-koblenz.de
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Background
About Holger J. Schmidt
I am a Marketing Professor with solid practical experience and a strong research orientation. For more than 20 years, I focus on brands and brand management, especially within the fields of strategic branding, brand orientation, internal branding, service branding, B2B brands, social brands and technology. I also work as a brand consultant, author and speaker. I am part of the responsible leader network of the "BMW Foundation Herbert Quandt", a member of the Advisory Council of the social organization "Generationsbrücke Deutschland", and a member of the "Medinge Group", an international think tank on responsible brand management.
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