Holle Andersen

Background

About Holle Andersen

I’m an accomplished creative designer who envisions and executes visual elements that elevate brands, convey product messaging, and support business vision. With a commitment to attract and influence consumers, I’m at my best bringing creative strategies and conceptual designs to fruition. Throughout my career, I’ve been successful in developing award-winning branding campaign concepts, rebrand initiatives, and marketing collateral for a wide range of clients and across multiple platforms. My art/creative direction is both intentional and strategic, and I’ve been a key player on photography productions as an on-location creative leader, stylist, and collaborator. Since 2020, I’ve served as the Primary Design and Creative Lead of Photography for Brunswick Corporation’s internal creative agency, steering creative design for high-profile, globally recognized boat brands, including Sea Ray, Boston Whaler, and Bayliner. This experience adds to a broad portfolio of work from clients hailing from the arts, travel & leisure, finance, nonprofits, software/technology, academia, and ecommerce industries. HIGHLIGHTS Played a leading role in Bayliner Boats’ major rebrand, repositioning the brand as a preferred product among target consumers. Helped to create the brand positioning statement, redefined the strategy and photography approach. Developed an award-winning launch campaign concept (“Born to Shine”) for Sea Ray Boats’ redesigned SLX260, which generated more leads than any other campaign, surpassed expectations, standardized creative direction, and won a Neptune Award. Received a Neptune Award for Boston Whaler’s 360 Outrage “Powerfully Smart. Simply Capable” campaign. Helped promote the work of Frank Lloyd Wright throughout Chicagoland by developing branding materials and websites for Frank Lloyd Wright Trust’s Teaching by Design program (with site visitors worldwide since the 2018 launch), Travel Wright travel platform, and 1905: Japan Through the Lens of Frank Lloyd Wright online exhibit (with annual site visitors).