Holly Howe
Assistant Professor at Hec Montréal
Based in Montreal, Canada
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Seniority
Staff
Department
Education
Location
Montreal
Industry
Higher Education
Company size
2.7K
Contact information
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h•••••••@hec.ca
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Background
About Holly Howe
I study conversation. Specifically, how brands can use humor to communicate with their consumers, and how consumers communicate with one another in consumption contexts. Along with Dr. Peter Ubel, I have worked to develop an online grocery store called "Howe's Grocery" that can help researchers understand factors that affect consumers' choices in an online marketplace (https://openscience-onlinegrocery.com/).
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