Homer Wolfe

Background

About Homer Wolfe

Strong leadership and contributions with pre-launch, launch and late lifecycle brands across consumer, healthcare professional and payer audiences. Proficiency in all aspects of brand development: customer insight mining and development, creative campaign development, internal/external analysis, message development and scenario planning. Other areas of competency: Alliance management, cross-functional leadership within complex organizational matrices, influence and communicate ideas for acceptance and alignment. Exude a bias for product strategies to be externally focused rather than internally focused while still achieving core business objectives. In other words, brands are successful when they effectively engage customers and deliver positive customer experiences which in turn - leads to better business results. Always challenge the status quo. Encourage socratic debate. Listen to the perspectives of others. These are key elements to deliver the best possible outcomes whether for the business and the brand's audience(s). 15+ years of healthcare advertising and marketing experience on both the client and agency side.