Howard Bollinger

Background

About Howard Bollinger

Bollinger’s passion for consumer product development came from over 30 years at Hasbro and Kenner as Senior Vice President of Product Concepts, leading a group of 60 designers and engineers in creating boys and girls products for brands selling in the hundreds of millions a year. He also traveled globally making product acquisitions. His brand launches include MASK, Ghostbusters, Star Wars, Jurassic Park, Batman, Care Bears, Strawberry Shortcake, Baby Alive, Nerf, Super Soaker and many more. One of his personal inventions, Littlest Pet Shop is a billion dollar property. Mr. Bollinger’s branding success has a continuing impact at Hasbro, with over 522 skus from his product launches in Hasbro’s 2018 line. He worked with studios like Warner Brothers, Dreamworks, and LucasFilm to optimize story elements and translate them into numbers of blockbuster product lines. Before co-founding the Tooth Fairy brand, Bollinger was a principal at the consumer product development firm, Bollinger Associates. At Bollinger Associates, his product design earned recognition for Best Boys Toy of the Year for a toy licensed to Mattel. He also manufactured and patented product lines sold at Walmart. A Harvard Business School Case Study was written about his product lines sold at Walmart. Bollinger now leads concept development for products related to the Tooth Fairy brand and was Executive Producer of the ”Meet Your Tooth Fairy” CGI animated movie.