Howard G.

Background

About Howard G.

Helping companies grow fast, safe, and profitably I’m a growth leader with 15+ years of experience building and transforming businesses across Southeast Asia. My expertise spans commercial strategy, marketing, and operations—driving companies to scale rapidly while ensuring sustainable, healthy growth. As Chief Commercial Officer at Paxel, I lead commercial growth and marketing for Indonesia’s leading logistics innovator. Paxel is built on the promise of “Cepat Aman” (fast & safe) delivery, specializing in cold chain, Halal-certified, and high-value logistics. My focus is on accelerating expansion, strengthening brand trust, and creating scalable growth engines across personal, SME, and enterprise segments. Previously as CEO of Mitra Bukalapak (IDX:BUKA), I turned the business into a profitable division, scaled nationwide operations, and led 200+ people in building Indonesia’s largest digital warung ecosystem. Earlier at Bain & Company, I worked with global corporations to unlock new growth, design turnarounds, and deliver hundreds of millions in impact across industries from FMCG to mining. Core strengths: Driving profitable and sustainable growth in tech and logistics Scaling digital platforms and ecosystems from early stage to nationwide Building and empowering high-performance teams and cultures Integrating commercial growth, marketing, and operations for impact I believe sustainable growth comes from bold execution, trusted customer experiences, and empowering teams to deliver beyond expectations.