Howard Pearce

Background

About Howard Pearce

Howard has a proven track record in technical leadership, business growth, transformation strategy and account management in the marketing/advertising/media sector. His experience in the development and deployment of new generation integrated cross-media technology platforms spans 15+ years working with the world's largest Advertising Agencies and global brands. Having been at the forefront of migrating his clients to a SaaS Platform workflow, in this fast moving sector, Howard is now embraces the challenges of the next generation of AI Agents. Howard joined MurphyCobb Associates in August 2022 as Managing Director, MCA Technologies with the remit to expand the portfolio of their proprietary technology tools such as Control Room to drive production intelligence and to work with MCA’s client base to identify the right martec mix to support their integrated production workflows. MCA’s clients include: Comcast, Toyota, Mondelez, Reckitt, Adidas, Kellogg’s, Colgate-Palmolive, L’Oreal, Pepsico, BT, Molson Coors, Nomad Foods, Mars and Samsung. For the previous 8 years Howard was with Hogarth Worldwide, part of the WPP Group, overseeing the full Professional Services cycle from customer relationship building, through pitch, scoping, implementation and BAU of their global DAM and workflow SaaS platforms. Howard has also worked in high profile roles for some of the biggest media owners such as RTL, the UK’s Independent Radio Network, BBC Radio 1, BBC Radio 2, Virgin Radio, the Guardian Media Group, ITV, Viacom and BSkyB. His substantial experience at various levels in the broadcast industry has seen him as a mainstream presenter, a producer of live ‘on-air’ content and a senior manager overseeing transmission output, station branding, scheduling and talent management. He has also been responsible for the introduction of new technologies and the development of on-line and new media platforms.