Howe Burch

Background

About Howe Burch

Howe Burch is an innovative, highly accomplished marketing and advertising executive with extensive global client and agency-side experience. He is currently Principal at TWELVE Consulting, where he coalesces experts in brand strategy, brand and product positioning, branding and advertising creative development and execution, communications planning, digital marketing and social media. Having served since 2013 as President of TBC Advertising, named by Adweek Magazine as Maryland's best advertising agency, Howe was responsible for sharing agency management responsibilities while helping to manage the firm's new business development efforts. Howe joined TBC after serving as VP Marketing, U.S. for Reebok International where he led the planning and implementation of a fully integrated marketing program for the company’s largest subsidiary, including brand enhancement programs linked to the company’s sponsorship of major U.S. sports properties including the NFL, NBA and MLB. He earlier served for 12 years as SVP Marketing Communications and Sports Marketing at Fila Sport, the global sportswear brand. During his time with the company, Howe led product merchandising and marketing programs around renowned athletes and events including, among others, Derek Jeter, Barry Bonds, Jennifer Capriati, the U.S. Open Tennis Championships and the ATP Tennis Tour. Howe began his career in advertising account management, rising to SVP Group Account Director at Doner Advertising, at the time the largest independently owned agency in the country. In that capacity, Howe developed advertising and communications programs for a variety of clients including Black & Decker, Healthy Choice, Klondike Ice Cream Bars and Ford Motor Company. Besides being a frequent contributor to MSNBC, CNBC, ESPN and other national media outlets on marketing communications and sports business, Howe has lectured on integrated marketing communications and sports marketing at some of the country’s leading academic institutions including Duke University, Georgetown University and Johns Hopkins University. He's also been recognized by Advertising Age in their “Marketing 100” as one of the country’s top marketing professionals.