Howie Lipstein
Vice President, Research Services at Orc International
Based in Suffern, United States
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Seniority
Vp
Department
Research & Development
Location
Suffern
Industry
Advertising Services
Company size
221
Contact information
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h•••••••@big-village.com
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Background
About Howie Lipstein
Accomplished market research with exceptional strategic and customer insight, communications/interpersonal/consulting skills, supporting multiple industries and global brands. Broad supplier-side and client-side experience. Developed numerous qualitative/quantitative research studies driving consumer, category, and brand insights. Extensive business-to-business and global experience. Proven, innovative team leader and mentor with relentless intellectual curiosity, comfortable in multi-cultural, matrixed environment. • Account/Business Management • Project/Issues Management • P&L/Revenue Generation • Cross-Functional Team Leadership • Analysis, Reporting, and Presentations • Customer Insight/Experience • Strategic Planning/Consulting • Global/International Studies • Large-Scale Tracking Studies • Attitude, Awareness, and Usage Studies • Segmentation/Brand Positioning/Targeting • Customer Relationship Management (CRM) • Brand Health/Brand Equity • Pricing/Elasticity • Advertising/Promotion • Product Design/Development • Competitive Benchmarking • Social Media/Digital/eBusiness
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