Huda Merchant

Background

About Huda Merchant

TLDR: Brand Builder | Creative Strategist | Writer at Heart Bangalore | Raised in Jeddah Hi, I’m Huda! A marketing + creative professional with 8+ years of experience in brand marketing, product marketing, content marketing, and community building in India and Saudi Arabia. I currently work at WTF, where I’m building the editorial and community vertical. Before this, I spent over 5 years at one of India’s leading fintech startup,'Digit Insurance', growing from a content marketer to the brand lead; doing everything from celeb-led campaigns, product launches, and brand initiatives to ui journeys and full-funnel content ecosystems. I’ve also spent some time on the ad-agency side, working on brands like HomeLane, Practo, Van Heusen Woman, and McAfee, and on the editorial side with The Saudi Gazette back in Jeddah. Outside of the "corporate lens", I’m a bookish woman. I built ‘Jeddah Reads’ (now 'Bookish Culture') in Saudi Arabia to inspire a culture of reading in a city that barely read, via online & offline projects. I've also been a speaker at TEDx Pune and the Emirates Airline Festival of Literature, Dubai where I've spoken about building a reading culture, and the power of words in a chaotic world. I'm deeply interested in the intersection of storytelling, identity, and cultural memory; and often find myself bringing that multidisciplinary lens not only to my personal life, but my work-life too. If you’re looking to connect with someone who can switch between a Substack draft, a strategy deck, a brand archetype map, and a dinner conversation on the works of Elif Shafak or Adam Grant; you’ve stumbled upon the right person