Hugh Johnson

Background

About Hugh Johnson

A creative Marketer and Commercial leader with 20 years’ experience in Advertising, Sports Marketing and Publishing, spanning; Global Brand Development, Digital Marketing, Integrated Communications, Sports & Entertainment. Experience working with some of the world’s leading Brands, Rights Holders, Sports Publishers and Broadcasters, in a variety of senior positions within global Creative Agencies, independent Digital Agencies, and Digital Sports Publishing Networks. I’m inspired by innovation. The sweet spot where fan culture, technology and creativity collide to create meaningful connections with consumers, that drive brand equity and positive ROI. Adept at solving complex business challenges through insight and creativity, to deliver powerful consumer experiences that create cultural impact and change behaviour. Commercially focused, with a track record of delivering business growth, developing strong partner relationships, managing complex stakeholder dynamics, and building high performing teams. SKILLS & EXPERIENCE: Agency leadership, Global Account Leadership, global brand development, Sports Marketing, Sports Publishing, Content Strategy, Brand Strategy, Brand Design, Advertising, Experiential, Live Events, Digital Strategy, E-Commerce, Influencer Strategy, Social Strategy, Sports Sponsorship, Partnership Marketing, Shopper Marketing, Direct Marketing, Promotional Marketing, New Business development. CATEGORY & BRAND EXPERIENCE Sports & Entertainment: English Premier League, FIFA World Cup, UEFA Champions League, The Jockey Club, The Ryder Cup, The Open, The Masters, Queens Club Championship, GiveMeSport.com, Snack Media, The Football Content Awards, Gaming & Gambling: LiveScore Group, Virgin Bet, LiveScore Bet, Jackpotjoy Broadcast & Publishing: GiveMeSport.com, Snack Media, Eurosport, Discovery Channel, Sky, FT.com, The Football Terrace. Spirits, Wines & Beers: William Grant & Sons; The Balvenie Whisky, Monkey Shoulder Whisky, Bacardi Brands; Dewar's Whisky, Bacardi Oakheart, AB InBev; Goose Island IPA, Corona, Stella Artois, Leffe FMCG / CPG: Coca-Cola, Fanta, Burn Energy, Nescafe Azera, Coffee Mate (Nestle), Nestle Professional, Masterfoods Petcare (Cesar, Sheeba) Automotive: VW, Chrysler, Jeep, Fiat (IVECO) Airline: LATAM Airlines Financial Services: MasterCard, HBOS, National Australia Bank (NAB), EQ Investors, QBE, Lakestar Tobacco & Next Generation Products: Imperial Brands: Heated Tobacco (PULZE), Vape (blu), Japan Tobacco International (JTI); Camel & RYO / MYO portfolio Mobile / Telecom: Motorola, BT Energy: Shell