Hugo Enes
Fan in Residence at Rugbydao
Based in Lisbon, Portugal
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Seniority
Staff
Department
Advertising & Marketing
Location
Lisbon
Industry
Sports Teams and Clubs
Company size
57
Contact information
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h•••••••@therugbydao.com
Phone
5 credits+351 ••• •••• ••••
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Background
About Hugo Enes
20+ years of leadership in multinational environments (FMCG, Tech, and Services), I specialize in scaling business growth through consumer-centric strategy, operational excellence, and omnichannel innovation. Throughout my career —growing IQOS at Philip Morris Spain into a €150M+ business, to digitising customer support for millions at NOS — I’ve delivered measurable impact through: • Omnichannel Growth Strategies – Driving awareness, acquisition, retention, and loyalty across digital and physical touchpoints • Customer Operations Leadership – Leading agent organizations and complex BPO ecosystems to reduce cost and elevate NPS • Digital & Product Transformation – Designing and scaling platforms (CRM, Apps, Loyalty, eCom), achieving 30–50% operational cost reductions • Data-Driven Innovation – Leading analytics teams using ML/AI to power predictive CX, churn prevention, and VoC insights • Board-Level Influence – Trusted leader with track record of influencing peers at CEO/VP level I lead with empathy, strategic clarity, and a passion for building high-performing, cross-functional teams that connect consumer needs with business results.
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