Hugo Gripa

Background

About Hugo Gripa

My professional focus lies in innovation through user-centred design, ethnographic consumer research, and the integration of new technologies to reshape the business strategies, digital product portfolios, and services of major corporations in Europe. Some notable collaborations include Santander, Novobanco, and ADEO Services/Leroy Merlin. I actively contribute to the digital transformation of global enterprises, particularly within the realms of retail and finance. This involves enhancing services for clients by aligning them with evolving consumer preferences, integrating new technologies, strategic and business transformation. I have a profound interest in emerging patterns of consumption and human behavior, coupled with a deep appreciation for reading, watching films, and occasionally indulging in the practice of "doing nothing", as famously coined by Domenico Di Masi as 'creative idleness.' Contact: hugogripa@gmail.com