Hugo Rocha

Background

About Hugo Rocha

I’m a multidisciplinary creative leader with over 15 years of agency experience as Graphic Designer. I’m fully capable of conceptualizing and visualizing advertising campaigns through completion. I’ve been fortunate enough to have had the opportunity to work with exceptional people both in the US and LATAM, and I’ve had the chance to build teams with them to achieve our clients’ creative goals through 360 campaigns. I’m very disciplined and obsessed with detail, fonts, and grids. I’m a strategic thinker, and I like to tell stories around the brands to engage with the consumer to create experiences rather than just selling products or services. I believe in aesthetic designing with social responsibility. In my early career I worked as Graphic Designer, Senior Graphic Designer, Art Director and Senior Art Director at design firms and advertising agencies where I was responsible for the execution of creative from concept through to finished art across multiple channels. With experience in print and online design I come with a wealth of experience. Always true to brand personality, consistently delivering on-strategy and always on-brand. I have a lot experience working on multiple brands at the same time. I have a knowledge in these industries: Oil and gas, Construction, Healthcare, Food, Beverage, Financial, Banking, Hospitality, Sports, Agriculture, Automotive, Fashion, Insurance, Pharmaceutical, B2B, B2C, Non profit, Real Estate, Technology, Tourism, Luxury, Fitness, Engineering, Hispanic market. I have strong visual and typographic sensibility and have an expert level understanding of InDesign, Illustrator, Photoshop and Xd. I know how to orchestrate the creative direction of art initiatives, while also making sure we stay on time and under budget. I pride myself in being an artistic visionary who isn’t afraid to break the rules. I constantly have my finger on the pulse of current trends and know how to map the path to success.