Iain Sword

Background

About Iain Sword

I’m a qualified marketing professional based in Alberta, Canada with over 18 years’ experience in marketing, PR and digital communications. In my various roles I provided advice on- Business to business marketing (B2B)- Business to consumer marketing (B2C)- Public relations - Digital marketing, SEO and web analytics - Social media marketing - Reputation management - Internal Communications My drive: I am passionate about language that is easy to understand. Whenever I proof read and edit text I make sure the information is clear to anyone who may read it. I have a strong interest in emerging technologies - particularly the marketing opportunities they create, and how I can use them effectively as part of the marketing and PR mix. I am customer focused, and strive to understand their changing needs throughout the customer journey. Specialties include- Marketing strategy, planning and implementation - Digital marketing, digital communications and social media - Writing for the web, Search Engine Optimisation (SEO) and web analytics - Customer journey and customer lifecycle management - Plain language, proof reading and editing - Branding and identity - Public relations - Internal communications