Ian Andersen

Background

About Ian Andersen

Ian admires brands that engage with their audience rather than talking to their audience. From managing integrated campaigns with Fortune 500 brands, to building challenger brands, to ad agency development/leadership, he 'walks the talk.' His philosophy is simple:"Always do what's best for the Brands you serve." He learned it from his grandfather and father. Ian also learned how to balance trench-level know-how with strategic goodness. Ian brings a solid track record in the Consumer Packaged Goods, Tech, Health & Wellness, Home Improvement, Financial, Retail, Business-to-Business, Automotive and Entertainment arenas. He measures success through achievement of Client Objectives, rather than salary, bonuses, type of car, job title or office location. Ian is particularly proud of his boiler plate summary written in 3rd person. Below is a snapshot of his capabilities, which are leveraged through greenlight brand agents. Greenlight is a different type of marketing firm with a fresh perspective coupled with a progressive business model. At greenlight, we have one goal: to make money WITH Clients vs. making money OFF Clients.> Sales & marketing strategy & planning > Brand positioning & identity > Consumer/audience mindset analysis and planning > Integrated campaign management & creation > Creative guidance & concepting (creative process)> Public Relations & media engagement > Brand Platform development (strategies that can parlay into TV, Radio, Print, Direct/Relationship, Interactive, Event, On-Premise/POS, Packaging, Word-Of-Mouth, Guerilla and Experential marketing tactics)> New product development, sourcing & launch > Internal Communication & Employee alignment > Market & Media analysis > Research (qualitative & quantitative)> Operational & process development/refinement