Ian Baker

Background

About Ian Baker

I bring commercial clarity, leadership support, and measurable impact. With 30 years of experience in senior international sales, marketing, and product development roles, I have helped organisations deliver double-digit growth, improve EBITDA performance, and reposition underperforming teams and portfolios for success. I work with CEOs, Boards and Founders who want to: Strengthen their go-to-market strategy across new and existing territories Improve sales performance, pricing models, and channel effectiveness Translate vision into commercial action through strategic planning and leadership development Solve systemic issues affecting margin, delivery, and client experience Build high-performing leadership teams aligned to growth goals What do senior leaders and business owners need today? In high-pressure sectors like life sciences, healthcare and the public sector, success is no longer guaranteed by technical excellence. Boards must now drive sustainable growth while navigating regulatory demands, supply chain volatility, workforce pressure, and shifting customer expectations. I support leaders to drive: Top-line growth without compromising compliance or quality Commercial strategy that opens markets and builds resilience Improved margins and cost control through operational efficiency Support during periods of transition, transformation, or turnaround A trusted sounding board for navigating complex decisions and board dynamics Executive Coaching and Strategic Advisory Partnering with an Executive Coach goes beyond mindset—it focuses you measurable business outcomes. My services include: Leadership Coaching – Elevating strategic thinking, presence, and performance Team Alignment – Transforming siloed functions into commercially accountable units Growth Strategy Support – Guiding go-to-market plans, sales structures, and value proposition Problem Solving & Turnaround – Addressing stalled initiatives and unblocking organisational friction Non-Executive and Board Roles As a Non-Executive Director and Board Advisor, I bring commercial oversight, sales leadership, and operational insight to help businesses scale responsibly. I have held numerous board roles, contributing to funding rounds, restructuring programs, and strategic realignment. I am also a mentor at Nottingham Trent Business School. If you are a growth-focused leader who seeks commercial expertise, strategic clarity, and independent challenge, I offer a proven, practical, and confidential partnership. Please reach out to me for an initial discussion.