Ian Batterbee

Background

About Ian Batterbee

A UX consultant with over 15 years of experience in designing, building, and evolving digital products and services. Loves to challenge the status quo, solve complex problems, and inspire creativity and innovation. Believes in empathy, transparency, and iterative learning. Skills and methodologies: Specify customer and business requirements for product adoption and retention. Gather insights into problem spaces to construct hypotheses, guide design solutions, and drive product direction. Facilitate user research, including surveys and practical studies. Evaluate behavioural and attitudinal data from research studies, and report on customer outcomes to product teams and key stakeholders. Define areas of struggle using CX artefacts, including customer journey maps and empathy diagrams. Create personas to represent user needs, goals, and behaviours. Structure website hierarchies using information architecture techniques. Build user flows to identify key entry points and steps for task completion. Lead multi-disciplinary teams through an iterative design process, guiding decisions through each stage of the project. Apply aspects of visual design, usability, and functionality into creating products that are accessible and delightful to use. Adopt principles from user-centred frameworks, including Design Sprints, Design Thinking, and Double Diamond. Run discovery, design, and research workshops with multi-disciplinary teams. Mentor junior designers and support company graduate programmes.