Ian Buchanan

Background

About Ian Buchanan

As Marketing Manager at Winning by Design—a global B2B revenue consulting and training company—Ian serves as the lead on all inbound and outbound growth programs. He works to develop initiatives and communities that advance the organization towards its desired results, specifically accomplished through integrated campaigns, continuous enhancements, and data-driven RevOps strategies. Ian is proud to work as part of a team that has established itself as an impact-driven, leading source of GTM-team training for recurring revenue businesses, previously holding roles as a Programs Manager and Account, Partnership, and Customer Success Manager, in which he helped facilitate the expansion of (via growth marketing efforts and targeted outreach, as well as through managing strategic client relationships), and operations behind, the company's full-cycle sales-professional training programming and recurring revenue offerings. Ian is also an experienced entrepreneur and financial professional with a demonstrated history that includes co-founding a startup and working in the financial services industry. Through his work with Helium Books—a on-demand, library-sourced book delivery startup with a mission to elevate lives through the power of reading—Ian executed on strategies that helped put books in readers' hands, donate approximately $800 to local causes via the company's "Elevation Partner" program, and garner 14 media appearances. In 2020, Ian was recognized in Wisconsin Inno's batch of 25 Under 25, a group of rising professionals working to bring innovation to the local business landscape. In his time at Duff & Phelps, Ian conducted complex and nuanced financial analyses and business valuations for both public and private companies for various purposes, including acquisitions, tax restructuring, and impairment testing. Skilled in Business Strategy, Operations, Marketing, and Corporate Finance, Ian also possesses strong written and verbal communication skills, as well as a mission-first mindset, positive attitude, and keen attention to detail. He graduated from University of Wisconsin-Madison in the Spring of 2017 with a BBA in Finance and Accounting.