Ian Dewar

Background

About Ian Dewar

Consumer brands grow faster when the entire organization is designed around the customer — not just the marketing team. That belief has driven my career.I'm a senior strategy and growth executive with 15+ years leading enterprise transformation at iconic consumer brands including Anthropologie, VF Corporation, and The North Face. I specialize in the intersection of customer strategy, data and analytics, and loyalty — translating insights into operating models, growth roadmaps, and measurable revenue outcomes.At Anthropologie, I led customer growth strategy for a multi-billion-dollar global retailer — redesigning the loyalty program, building segmentation and lifecycle frameworks adopted enterprise-wide, and shifting the organization from campaign-led to lifecycle-led engagement.At VF Corporation, I owned global Consumer Analytics, Personalization & Loyalty across The North Face, Vans, Timberland, and Dickies — building analytics roadmaps integrating CDP, data science, and personalization platforms across international markets. At The North Face, I scaled a 3M+ member global loyalty ecosystem and delivered analytics frameworks supporting double-digit growth in key international markets.My sweet spot is sitting at the intersection of strategy, data, and customer experience — aligning merchandising, digital, brand, and technology teams around a unified customer model that drives lifetime value, retention, and long-range growth.I'm currently exploring VP and C-suite opportunities in Strategy, Customer, Loyalty, and Analytics — particularly with consumer, retail, DTC, or technology brands ready to put the customer at the center of how they grow.