Ian MacHoll

Background

About Ian MacHoll

I am a senior manager with 30 years' experience of international B2B marketing. I currently enjoy working in the clinical research industry but I have previously worked in other B2B markets including engineering consultancy, aviation training, publishing, subscriptions, events, software development, health and safety management and construction. I have excellent campaign planning, project management, online promotion and data analysis abilities. I am also highly skilled at database marketing, photography and copywriting. Specialities: Product development, from proposal through technical development to launch, including manufacturing/sourcing, logistics and multilingual packaging Online marketing including website development, Search Engine Optimisation, Analytics, email marketing and PPC Advertising, direct mail, telemarketing and PR Event organisation Research and writing of case studies, technical information and promotional copy Market segmentation and database marketing strategy Photography and product presentation.