Ian Tussie

Background

About Ian Tussie

I am a strategic and commercially astute Non-Executive Director and Executive Managing Director, with extensive experience naming rights sponsorship and commercial partnerships. With over ten years’ experience collaborating with a wide range of agencies, brands, and rights holders, I have gained significant board-level expertise as an Independent NED with British Taekwondo. Moreover, I use my analytical and strategic skills to successfully broker and launch multi-million-pound sponsorship deals with brands across well-renowned organisations. My main competencies lie in identifying and resolving sales and commercial areas in need of transformation, while delivering key brand and partnership strategies to generate millions of pounds in ancillary revenue. This requires an excellent level of advisory skills, to efficiently provide commercial partnership strategies and generate long-term, sustainable revenue streams, while enhancing customer experiences, saving costs, and improving overall reach and interaction. Some of my additional skills include upholding a level of independence and confidence to collaborate with brands, with a particular focus on how to fully harness the power of sponsorship, to grow organisations further. I carried this out to lead organisations towards broader business objectives, while ensuring partnerships and sponsorships are delivered in line with key objectives and offer ROI. As Head of Commercial Partnerships for ASM Global, for instance, I successfully developed and provided a commercial partnerships programme across more than 10 European venues, which included securing naming rights sponsors, group-wide partners, rights evaluation, and more. My core skills also include: Sales & Marketing | International Relations | Sponsorship and Partnerships | Relationship Building | Consulting & Advisory | Interpersonal Communication | Negotiation | Strategic Planning | Business Transformation | Revenue & Profit Growth I’m always happy to grow my connections. If you would like to learn more about me and my career, please connect with me or reach me on: itussie@t8partnerships.co.uk