Iara Burk

Background

About Iara Burk

If you ask people about me, three things come up consistently: “She is determined, caring, and gets things done.” I’m known for:• Anticipating issues before they arise• Solving problems efficiently• Always maintaining a positive, solution-focused mindset Career Mission:To create growth and positive change—for the people I work with, the customers I serve, and the organizations I represent. My Journey at Abbott:• 2019: Started at Abbott in the tech service department, where I gained in-depth knowledge of Abbott’s Infectious Diseases, Cardiometabolic, and Toxicology portfolios.• This experience sparked my passion for marketing as I recognized the link between customer needs and business solutions.• 2021: Transitioned to Marketing Specialist, quickly promoted to Marketing Manager.• Earned my MBA while applying the concepts to real day to day challenges, driving significant business growth. My Approach:I’m known for:• Proactively partnering with cross-functional teams to ensure strategy and mission success.• Being a servant leader, driven by the belief that treating people with respect and nurturing relationships leads to long-term success.• My passion for solving customer problems and creating customer-centric solutions. Why I Do What I Do:• As an immigrant, I’ve experienced the power of education and empowerment firsthand.• I’m passionate about helping others from disadvantaged backgrounds, and I devote my free time to continuous learning.• Strong interest in leadership development and its impact on growth and culture. I thrive in fast-paced environments, leveraging my:• Detail-oriented mindset• Creativity• Relationship-building skills My unique blend of technical, strategic marketing, and customer-centric experience allows me to see challenges from multiple perspectives, crafting solutions that deliver impactful results.Skills: Product Launch & Management | Marketing Strategy | Digital Marketing | Social Media Platforms | Data Analysis | Market Research | Create Reports | Customer Journey | Distributor Relationships | Downstream Marketing | Content Creation | Critical & Creative Thinking | Team Leadership | Cross Functional Collaboration | Organization | Attention to Detail | Strategic Planning | Time and Budget Management | Project and Marketing Agency Management | Bilingual Fluent in English and Portuguese | Communication | Proactive Problem Solving | Highly Adaptable | Microsoft Office Suite | CRM systems | Social Media Platforms | Google Ads | Asana | SFDC | HubSpot