Ichiro Inoue

Background

About Ichiro Inoue

Ichiro Inoue is a professor (Marketing,IMC)at Edogawa University. Ichiro specializes in more than just IMC planning; he also develops creative new touch points when no effective connection between the brand and consumer exists. He was marketing communications planner on account of his specialized area where was from above to bellow media and he runs 360 communication field at ADK. In 2005, under BWM 1 series launch campaign, he created ambient showroom media with highly entertaining and showing up its technology.As a result, he contributed to acquire awareness and achieve a sales target and received 1st Prize (Rewarding Advertising Category) in BMW Advertising Awards. In October 2006, he joined the project to establish Japan's first media development company specializing in In-Store Advertisements with Mitsui & Co, Ltd and Dai Nippon Printing Co, Ltd.and he became director. Because, In Japan in-store media is still in its infancy. He exploited in-store media and also built up the in-store media database for Japanese in-store media development. In recent years, he was committed to WOM marketing association which aims for sharing WOM case study and defining the guide line. The association holds more than 300 members and he works as facilitator for the founder. and spoke at ad:tech Tokyo 2009. In April 2017 he was appointed as an associate professor (Marketing,IMC)at Edogawa University. And he was promoted to professor in April 2018.(Tractates) “New prospect of digital signage –in-store media status and challenge in Japan” JMR strategy case research report No.17 2008 “Communication planning in media neutral age” Japanese Advertising Agency Association2008 “Cross Communications planning” Ad studies vol.26 2008 Specialties: Advertising,Marketing communications,IMC planning, Media neutral, Creative media,Social meida