Iftee Iqbal

Background

About Iftee Iqbal

I'm a Growth & Performance Marketer with a strong emphasis on user acquisition, bringing experience from various sectors, including FinTech, Ad Tech, SaaS, and E-commerce. I have efficiently managed significant monthly ad budgets, ranging from five to six high figures, centred on scaling profitable growth for B2C and B2B companies. Leveraging data analytics and proficiency in a multitude of advertising platforms, I bring extensive experience in end-to-end campaigns across diverse paid acquisition channels like Paid Search, Paid Social, Affiliate, App Install, and Influencer marketing. My strategy consistently aligns with key business objectives, focusing on achieving substantial results in acquisition, optimizing costs, and enhancing revenue growth. Deeply rooted in my approach is a commitment to data-driven decision-making and thorough audience research. By continually analyzing market trends and consumer behaviours, I adapt strategies and messaging to resonate with evolving audience needs, ensuring cross-channel campaigns stay ahead in the ever-changing digital landscape. My channel expertise encompasses a broad spectrum, including, but not limited to, Google Ads, Bing Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Microsoft Ads, Reddit Ads, and Apple Search Ads, and extends to Affiliate marketing, Influencer strategies, and PR campaigns.