Ignacio Morales

Background

About Ignacio Morales

Executive Producer with 15 years of experience in all types of audiovisual productions, dedicated to helping my clients find the best possible result for the time and budget available, organizing and supervising different roles and suppliers. Throughout these years I have worked in every sector of the marketing and communications industry: As an Audiovisual and Executive Producer, I started my career at Don Quijote Films, in charge of putting together a team capable of producing documentaries for the public and private world. Previous contacts led me to produce advertising. At Fábula we managed to win Cencosud's bid to produce all the commercials for its main retail brands for a year. Finally in Cueca Films, I joined to lead Arre, the division of digital projects of the production company, here I worked with 5 directors, filming more than 70 commercials in almost 3 years. As National Brand Manager in charge of Marketing, Visual and Merchandising in Supermercados del Sur, in charge of the renewal of corporate image, standardization of merchandising and trade of 96 stores in 6 months. Then I worked for the Chilean Government, specifically in ProChile in charge of content production and large scale events, among which LAB4+, Export Pavilion for CELAC and the Chile Stand at SXSW stand out. As a Publicist in the accounts area in 2 of the main advertising agencies in Chile, managing programs for LATAM regional, first the rebranding for LAN in Porta and a couple of years later the CRM program for Nestlé's BabyFoods in Ogilvy. While doing advertising classes at the Universidad Mayor.