Ignacio S.

Background

About Ignacio S.

Product designer originally from Buenos Aires (1985 made), currently based in Santiago, Chile. I started my career as a self-taught developer, building websites in the late ’90s, and later studied graphic design at the University of Buenos Aires to blend creativity and logic. For years, I combined code and design, working on 70+ websites across LATAM — especially during the pre-responsive web era. Over time, I naturally shifted into product design, where I found more meaningful challenges. My work today blends user research, behavioral insight, and systems thinking to craft digital experiences with intention. I’ve collaborated with startups and teams in government, healthcare, crypto, social impact, no-code, and lately in fintech — always aiming to bring clarity to complexity. With over 18 years of experience, I focus on bridging gaps between disciplines, building thoughtful solutions, and supporting teams through collaboration and structure. I’m especially interested in the psychology behind product decisions — the why behind what we build. Always happy to connect, exchange ideas, or talk design. You can learn more about me at ignaciosans.com