Ignatia Kounadi

Background

About Ignatia Kounadi

I am a Digital Marketing Specialist with a strong background in communications, traditional advertising, and event management — and in recent years, a clear focus on digital strategy and social media. I help businesses grow by combining data-driven strategy with creativity: • Designing and executing integrated digital campaigns across Google Ads, Meta Ads, and Social Media. • Managing content and communities on platforms like Facebook, Instagram, TikTok, YouTube & LinkedIn. • Optimizing websites, landing pages, email marketing and newsletters to improve conversion and engagement. • Leading content creation & creative direction, from copywriting to photo/video productions. • Leveraging AI tools and new trends to keep brands ahead of the curve. My experience spans multiple industries — from education and hospitality, to retail, fashion, health & wellness, and event management. In 2022, I was awarded by Google Madrid for managing the account of Neue Schule Athen – Greek-German School of Athens, gaining further advanced training in Google Ads. I stand out for my ability to connect strategy with execution, turning insights into measurable results while building authentic relationships between brands and their audiences.