Igor Guinau

Background

About Igor Guinau

I’m a passionate, detail-oriented, and highly experienced Senior Manager in Global Entertainment & Influencer Marketing with 20+ years in the fashion industry. After starting my career in fashion communications and media, I joined Tommy Hilfiger in 2014, where I’ve since thrived at the intersection of brand, talent, and consumer engagement. Today, I lead the Global EIM Product Studio, where I play a critical role in seamlessly marrying my deep expertise in the brand, product, and storytelling with the art and science of authentically dressing talent to inspire, entertain, educate, and convert the consumer. In this role, I focus on the right product, right catalyst, right way, right time—ensuring that every initiative is executed with precision and authenticity. My expertise spans talent management, bespoke styling, and innovative influencer marketing, where I lead the charge in delivering tailored strategies that reflect our brand's narrative and resonate deeply with global audiences. I thrive in collaborating with creative teams, cross-functional partners, and regional teams to drive brand priorities and amplify consumer engagement. As a proactive business partner, I help shape the execution of influencer seeding, talent activations, and high-profile product moments, ensuring alignment with our brand's values and vision. My broad international network and strategic mindset enable me to deliver impactful results across all touchpoints while staying true to the brand’s mission. I approach every project as an opportunity to combine creativity, efficiency, and a deep understanding of fashion to craft innovative yet effective solutions. A natural connector, I work closely with internal and external stakeholders to elevate brand storytelling and consumer connections. Throughout my career, I’ve remained focused on the power of storytelling through talent partnerships and influencer engagements, always striving to bring the right product to the right catalyst at the right time. I thrive in dynamic, fast-paced environments and am driven to achieve excellence while maintaining a calm, collaborative, and solution-oriented approach. I’m excited by new challenges that push me to innovate and further shape the future of global brand marketing—creating connections between product, culture, and consumer.