Igor Parente

Background

About Igor Parente

I specialize in digital marketing. Currently in the Fincons group I work on strategic B2B digital marketing projects focused on digital campaigns, research and optimization of useful tools for generating leads and promotional activities with the aim of supporting our European and US offices. From February 2010 to January 2020 I covered at the role of Digital Marketing Specialist & Social Media Manager at Mediamarket s.p.a. for the MediaWorld brand thus helping the company to communicate its identity, the activities of the stores and the e-commerce site. I dealt with the creation of digital advertising campaigns both in terms of performance and brand awareness, managing social communication and contributing to the updating of the mediaworld.it website. In this context, I coordinated the teams of the digital marketing agencies, also providing guidelines to the corporate social assistance office regarding the moderation of comments on social channels. I have a degree in Political Science with a social orientation and a study plan adapted to corporate communication. My educational path took place between Italy and France, where I participated in the European university project Socrates Erasmus, which I believe is a very important life experience able to make us understand the cultural differences that surround us. I spend my working days in a whirlwind made of great words such as CRM, webinar, lead generation, Google Analytics, performance marketing, social media strategy, digital communication, web marketing, social media marketing, digital advertising, blogs, influencers. after work, I have to deal with my 7 year old boy who asks me in amazement:"Dad, but do adults really need of Facebook to make friends?". and I realize I’m at home -)