Igor Samardziski

Background

About Igor Samardziski

Key Specialty: Development of "multi-product" Gaming Platform SaaS solutions for Regulated Markets and individual market requirement. Gambling solutions focus on both online and land-based environments. Chair the EiG Advisory Board Lead organiser of ICE Totally Gaming Start-up Workshop Clinics Resident panelist and speaker at EiG, ICE, Slot Summit and GiGSE conferences and seminars A highly proficient individual, specializing in gaming systems, start-up, operation and efficiency of Online Gaming and E-commerce business models, by expanding product verticals in new and existing businesses. Very entrepreneurial in spirit. Highly knowledgeable in every area catering to an online gaming operation such as Fraud, AMLO, Bonus Abuse and Advantage Play from both in-depth function perspective as well as management of resource and KPI's with focus on Customer Service & Operations resource management. Founder of Big Data BI analytic software (and logic models) with key focus on CRM, Churn Management and Customer Reactivation, Macro/Micro Segmentation models and in-depth player management. Executive consultant to development of Social Casino Games on the basis of volatility and hit rate metrics. Developed BringIt - an Affiliate Program with focus on recruitment and maintenance of key Affiliate partners. The affiliate marketing programs employed by our casino, sports, binary and bingo operations yield an average nROI success rate of 1.7 + per quarter.