Igor Stefanac

Background

About Igor Stefanac

Most companies struggle with the same challenge: PR generates coverage, brand creates campaigns, marketing drives leads, but these efforts rarely work as one cohesive force to drive business growth. The result? Strong individual initiatives that don't build stronger market positions. Your brand awareness might be growing, but your market share isn't. I believe in integrated communications that multiply business impact, not just campaign metrics. With 20+ years in public relations and marketing communications across Croatia and Southeast Europe, I help companies create unified strategies where every touchpoint reinforces business objectives, from market entry to stakeholder engagement. Results I'm proud of: Regional Strategy: Developed integrated approach for IKEA across 4 SEE markets, achieving 50% top-of-mind brand awareness increase within 3 years while coordinating cross-market messaging consistency. Digital Transformation: Transformed corporate presence achieving 120% LinkedIn growth and 62% engagement increase while reducing content production time by 40% through strategic workflow integration. Award-Winning Campaigns: Led integrated campaign generating visitors (100% above target), 20% sales increase, and recognition as Best Digital Campaign 2023. Strategic Leadership: Advised C-level executives during business transformations and market expansions, achieving 82% success rate on strategic initiatives across technology and retail sectors. Crisis Management: Successfully navigated 15+ crisis situations, maintaining brand reputation while turning challenges into competitive advantages through strategic communications. Core expertise: Public Relations & Media Relations Strategic Brand Development & Positioning Marketing Communications & B2B Marketing Crisis Communications & Stakeholder Engagement Regional Leadership across SEE Markets Digital Marketing & Content Strategy Executive Communications & Thought Leadership Industries: Technology, telecommunications, financial services, retail, B2B SaaS, healthcare. Whether you're expanding into SEE markets, launching technology solutions, or need communications leadership that drives measurable growth, I connect strategic thinking with execution to deliver bottom-line results. Ready to turn your communications into a growth engine? Let's connect.