Ilaria Severi

Background

About Ilaria Severi

I build brands that connect: with impact, with purpose, with people. And at the heart of it all, I’m a Brand Strategist and Storyteller. For nearly 10 years, I’ve been helping companies (both B2B and B2C) define their unique voice, craft their story, and build brands that stand out and resonate. From brand strategy to content and social media, influencer marketing, PR, and events — I’ve worn many hats, but always with one goal: make brands stand out and resonate. Today, as Global Brand Manager at Hai Robotics, I lead global branding initiatives, shaping how we show up across markets and channels and driving a unified brand narrative across the organization. I believe branding is more than logos or taglines — it’s about human connection and authenticity. It's about telling a story. Alongside my corporate journey, I’ve built a thriving dance business and community — online and offline. With 13K+ followers on YouTube and 10K+ on Instagram, I’ve turned my passion for dance and teaching into a creative entrepreneurial adventure. I’m also the host & producer of Empowered in Tech: Women in Tech Netherlands, a podcast dedicated to amplifying the voices and stories of women shaping the future of tech. In short: I’m a Global Brand Manager, Brand Strategist & Storyteller, Dancepreneur, Podcast Creator, and Multilingual Connector (I speak English, Italian, Spanish, French, Portuguese and een beetje Nederland) — passionate about building brands, communities, and conversations that drive real impact. If that resonates with you — let’s connect.