Ilona Khandiuk

Background

About Ilona Khandiuk

As a Manager Portfolio & Consumer Value at Philip Morris International (PMI), I lead the development and implementation of portfolio strategy, product marketing plans, and pricing strategy for new categories of products. I manage a multi-platform portfolio, drive activation campaigns, and generate consumer insights. I also lead large cross-functional project teams and monitor brand, product, and competitor metrics.I have a Master's degree in Business Administration and Management from Taras Shevchenko National University of Kyiv, and over seven years of experience in brand and portfolio marketing and business intelligence at PMI. I have a strong track record of delivering results, such as increasing market share, revenue, and profit margins for new categories of products. I am skilled in using analytical tools such as PowerBI, Tableau, SQL, and Excel to identify new opportunities and develop effective strategies. I am passionate about innovation, consumer-centricity, and sustainability, and I aim to create positive impact and value for the company and the society.