Ilze Hellen Costa

Background

About Ilze Hellen Costa

Hello, I'm Ilze! Dynamic marketing leader with over 9 years of experience driving strategic growth across Latin America in the B2B tech sector. I specialize in building high-impact marketing strategies focused on brand positioning, demand generation, digital transformation, and AI-powered initiatives. Now, I'm leading the Marketing Strategy for Globalweb and GWCloud, brazilian companies with focus on infrastructure and cloud computing technology. As Marketing Manager for Stefanini Cyber LATAM, I led large-scale campaigns, services portfolio positioning, omnichannel strategies, and high-level activations with industry leaders. I bring a data-driven mindset and a collaborative approach, connecting marketing with business outcomes — integrating Sales, Customer Success, Delivery and Innovation to boost pipeline and performance. My expertise spans- Regional go-to-market strategy (Brasil/LATAM)- Rebranding and post-M&A positioning - Digital campaigns and allbound marketing - SEO, SEM, website automation, and chatbot implementation - Sales enablement (Strategic Content Development in 3 languages)- Event marketing and analyst relations - Leadership of diverse, multidisciplinary teams With a strong foundation in B2B Tech Consulting Sales and IT Vendors relations from previous roles, I offer a strategic blend of commercial vision and marketing execution. Trilingual (Portuguese | English | Spanish)| Specialization in Market Research & Consumer Insights As a lifelong learning enthusiast, I am constantly seeking new learning opportunities, applying my creativity and analytical vision in dynamic environments. I firmly believe in the power of connections to drive societal transformation. Let’s connect :)