Imani Goodall
Manager, Search and Digital Marketing at The Hatcher Group
Based in Washington, United States
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Seniority
Other
Department
Other
Location
Washington
Industry
Public Relations and Communications Services
Company size
70
Contact information
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i•••••••@thehatchergroup.com
Phone
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Background
About Imani Goodall
Hi! I am a data-driven digital marketing strategist passionate about finding the sweet spot between creativity and measurable performance. With over 10 years of experience in integrated marketing, SEM, and paid media, I specialize in developing high-impact campaigns that connect the right message with the right audience. I have a strong background in Google Ads, Microsoft Ads, and streaming platforms like Hulu and YouTube, with expertise spanning Performance Max, cross-channel attribution, and audience segmentation. As the lead strategist for our firm’s SEM department, I’ve managed multimillion-dollar media plans, optimized digital ad products, crafted compelling market-facing collateral, and strengthened client relationships through data-driven insights and collaboration. When I’m not optimizing campaigns, I’m optimizing my taco order. Also known to trade media plans for volleyball drills on the weekends.
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